Many people are making a conscious effort to choose environmentally responsible products. Unfortunately, it is easy to be confused by “green” claims in the market.
According to a report in the October 26th edition of the Wall Street Journal, “more than 95% of consumer products examined committed at least one offense of ‘greenwashing,’ a term used to describe unproven environmental claims, according to TerraChoice, a North American environmental-marketing company that issued the report.” TerraChoice was recently acquired by Underwriters Laboratories, an independent product-safety certification organization. TerraChoice and Underwriters Laboratories both offer green-certification programs.
At United Tile, we hear unsubstantiated claims on a regular basis. To ensure we are not contributing to this misinformation, we insist on having independent, third-party certification of claims made for products we sell and promote. We welcome inquiries that will allow us to provide verification.